Pay Per Click (PPC) Marketing
Gain High-Level Brand Exposure and Attract More Leads
Hey there! So, here’s a scoop: the rules of digital marketing are changing, and all the companies are fighting hard for their brands to be seen by the right people. If you want to level up your search experience ranking and drive those sales conversions, contact Webenor and let them help you manage your PPC accounts. We’ll get you immediate results, no waiting around.
Is PPC Right For You: Key to Strategic Growth
Now, with this, why PPC advertising is necessary for your brand in the era of the internet? The funny thing about life these days is that everyone, yes even old people, is online and it’s like these are no less than websites popping out left and right. Whether you are a small, multi-location, or a renowned eCommerce brand, you are working online on how to make your ads convert and eventually turn clicks into revenue. But, with more opportunities come more problems too.
Indeed, the existing question is – well, what are these challenges? To begin with, there is mounting competition available. Plus we have those ad blockers that are getting annoying, the tough rules of the industry and the unpredictable needs of clients who are difficult to find.
Big challenges that online businesses confront are greater competition, a boom in ad blockers, strict industry standards, evolving customer demands, high expenditure on ads and much more.
Let’s talk about social media marketing too. A while ago, you were able to reach out to billions of your prospective customers for free on social media platforms. But guess what? Now they got us playing a game we do not want to be in, and payment is required. Social networks have become stricter on the rules for their ads now therefore the brands are compelled to spend a lot just so to get in front of the right people who might be their potential customers. It is hard, especially for the little guys who, do not have the finances to compete with the big players.
Now let’s dive into another key aspect of online marketing: search engine optimization (SEO). It can’t be argued that web development and social media marketing are essential, but SEO goes far beyond elevating your brand’s visibility. To catch? It is not something that is to-do in a snap. You will likely have to invest your time and effort into SEO and other strategies. Also, you should be ready to pay something before you start reaping the benefits.
However, PPC marketing is a perfect option if you are in a hurry and you are looking for a quick and guaranteed ROI. When you use PPC, you are the driver. You control the direction of your campaign, and all results will be seen in the near future.
SEO vs. PPC: Which is the Right Approach for You?
Now the big question: SEO or PPC – which is the best for your brand? In the end, it’s simply about being familiar with your audience and their online habits – learning what attracts them and what doesn’t.
Search Engine Optimization (SEO)
Let’s talk about SEO first. It helps to grow traffic more organically, boosting brand recognition and increasing customer trust. However, it’s a slow burner. SEO campaigns, in general, require a minimum length of time that ranges from 4 to 6 months before you expect a reasonable level of success. Now, what our search says is, that you have only 5.7% chance of your web page landing on the top 10 spots by the search engines in less than one year since its first launch. And, they still need about 2 weeks to 6 months to get there.
Pay-Per-Click (PPC)
In the past, PPC has earned its fame as the best player in online marketing – a good reason for that. It puts the power of businesses, letting them make their own ads and putting their brands exactly in the minds of the right audience, at the right time, and in the right place. PPC marketing delivers exceptional insight into your customer’s purchase process, pushing your customer conversion rate at breakneck speed. When combined SEO and PPC strategies turn out to be the mix of efficient techniques in all aspects. Combining the two offers a powerhouse of benefits: maximum visibility, proper traffic and lifelong growth.
Use Pay Per Click Marketing: Success Driven by Consumer Insights
Under Webenor, we’re the experts who stand out among the others for pay-per-click internet marketing. Throughout the year, we have been working closely with different types of businesses and marketing geniuses to drive more leads, increase brand recognition, and fulfill their objectives.
As more time flies we become pros in PPC and, at this point, have a million loving ideas to offer on this subject of PPC: what it is, how that operates, and ways to make it rock for different audience groups. Our PPC management services will help you if you’re still not sure whether pay-per-click is the best advertising strategy for your business or not.
But, if you have stayed on the line till here and are still confused if PPC is your go-to thing for business, don’t worry. Our team of PPC experts is going to be with you every step of the way, from A to Z.
What Is Pay Per Click and How Does It Work?
Boost Your Business with Well-Optimized Paid Search Campaigns
The first question that arises is what exactly is pay-per-click and how can it do wonders for the brand. This is when our Webenor PPC specialists become your superheroes and discover all the ins and outs of paid search, eventually turning you into a competent PPC manager. Once you’ve mastered how pay-per-click works, then you’ll be equipped and ready to launch highly productive campaigns that bring in good money.
Now, let’s break down the basics: What is PPC?
Pay-Per-Click marketing is like the VIP seat of online marketing. PPC is an ”advertising model”, that lets you do various things like flexing your brand muscles, notice the right crowd, and create waves with specific audience segments. With PPC, you pay for your advertisement only when a new customer clicks on it. It costs you a buck for every click. Hence, the term “Pay Per Click”.
These days, when people hear the word PPC, Google is the first thing that comes to their mind. Hold on, though; pay-per-click isn’t limited to GDN (Google Display Network) and SERPs (Search Engine Results Pages). Nah, it’s all around us. It’s everywhere, including popular social media destinations such as Youtube, Facebook, and LinkedIn.
Just imagine, you’re going through the sites that you love best and here it is, there the ads that seemed to appear out of nowhere precisely in the highly noticeable spots. Yes, they are adwords, purposely placed to attract your attention and hook you.
What Are the Different Types of PPC Ads?
If you have a clear grasp of paid search, understanding the various PPC marketing campaign types can help you develop your online presence and offer your services to the right audiences. At Webenor, our experts collaborates closely with your team to identify the PPC ads that will best help you fill your sales funnel.
Well, buckle up because there are various types of PPC ads:
Search Ads
Search Ads are the Holy Grail of SEO (Search Engine Optimization). They get the most clicks from any paid search marketing. They are there when the users are working on their mischievous plans or when they have specific intentions to look for your brand or the industry. Whether you want to close the deal fast or looking to inaugurate some promotions, search ads can absolutely get these great leads for you in no time.
Display Ads
A Display Ad is a starter when it comes to the reach of online users, up to 90% of them. These ads will come up on Google’s partner websites, and Google will display those ads to people who’ve been looking at the industry-related sites The main goal of display ads is to catch the eyes of potential customers and make them act. We suggest them for businessess with longer sales and those, targeting the community.
Social Ads
Social Ads are the rocket ship of modern PPC services that take advertising to new levels each day. These ads go on these platforms including Facebook, Twitter, or LinkedIn, and then focus on someone based on keywords like their interests, connections and hobbies. And if you’re a regular on social media for your business and ahave clear understanding of your customers, social media advertising is what you need to be successful.
Remarketing Ads
Have you ever wondered why websites are following you? They indeed are the face of marketing – and its pure gold when it comes to bagging the higher-converting customers. These ads encourage people who have already visited your site, reminding them of the fact they need to make another trip to the store to get the desired product. Also, they are a cheap way of driving high-value traffic in comparison to search ads considering the reality of less competition and extremely customized audience.
In-Stream Ads
Stream ads can be regarded as the shiniest stars on YouTube that can create the strongest impression. These PPC options appear in YouTube searches, videos, and other Display Network video partners. They’re all about putting a spotlight on your brand in a way people won’t forget. And now Facebook has joined too by introducing in-stream ads that will make your pop-up the one every other video viewer will see.
Google Shopping Ads
Got a long list of products? Shopping ads on Google will be your best friend. They could appear in a carousel above or beside Google’s main search results to allow buyers to see what products, designs, and prices are available right now. As you know, every click matters. And with a higher possibility of turning those shoppers into buyers or customers. We suggest you use Google Shopping if you are an e-commerce leader and wish to attract consumers with shopping lists to your store.
Local Service Ads
For some markets, particularly those like heating, ventilation, and air conditioning (HVAC), electrical work, plumbing, and key lock installation, local service advertisements are in high demand. They don’t take any money unless you sign or convert a given individual into your customer, so you won’t waste your marketing budget. Alongside our PPC experts meet up with the service providers offline and online of the local business to create a better reach and impact with their target clients.
Gmail Sponsored Promotions (GSP)
The GSP is your key to driving new sales through quality customer leads. This is like having the VIP pass and dropping it into your prospect’s inbox. While YouTube ads do not have this feature, GSP has a built-in click-to-call function that allows prospects to call and conclude your sale at any time during your sales process. Whether it’s setting up GSP right to hit the bull’s eye or casting lines to land those best catch clicks, we do have the experience.
Ecommerce Ads
Ecommerce is making its mark as the shooting star in PPC marketing. Sellers engage with it not only to make their brands more visible but also to earn more sales and to get more people to their online shops. If you use Amazon or Flipkart PPC ads, your offer appears in the first view, and eyes can’t draw away from it as the customers are actively seeking your products. At Webenor, we get into the details of your Ecommerce PPC campaigns, using our expertise to boost your profits.
How Does PPC Marketing Work?
PPC advertising is all about keywords. PPC campaign platforms such as AdWords assess the value of various search terms by considering search volume, difficulty, and competition among other factors. The more compertitors want to pay-per-click on the same designated keyword, the greater the chances that the advertisement is going to come in with a high price rate.
But, the fact is that, on particular platforms like those of Google’s homepage there is a limited amount of PPC slots that can be purchased by the advertisers. It means you need to get in there and fight for your share of the PPC slot. However, the plot of it will not unfold in such a simple way. But, here is the trick, you can’t just spend money to make your PPC ads more visible.
Enter the ad auction. Now search engines such as Google are at the wheel. They decide whether your ads are allowed based on relevance and quality or not. However, your PPC ads require a top-notch Quality Score to win big.
It’s crucial to be impeccably precise in catering to the interests of your target audience, identified through relevant keywords, and boosting those click-through rates (CTRs). If you don’t have Google ads in place, make sure your efforts are directing customers to SEO-friendly landing pages.
If you are short on time for a PPC update, do not hesitate to contact us. With us, you don’t need to worry Hand it over to our PPC managers. We’ll help you with the details, while you sit back and wait for the numbers to increase
Pay Per Click Marketing Works for Your Business: But Why
Increase Brand Awareness and Grow Faster
If you come right down to it, it is a big hitter when it comes to building brand recognition and scaling up your ROI. Data-driven PPC management is in your hands, all yoou need is to open that door, see those opportunities, and just get ready to increase your profitability through those profitable customers.
Let’s learn the top benefits of PPC advertising services:
Low Barrier to Entry
Entry into the world of paid search marketing becomes a simple task with the right guide on creating an ad. Even if you are among the others, our professional and reliable PPC management agency can help you quickly make your campaign recruit new people. Even if you are falling behind your competitors, our trusted PPC management service allows your campaign to be running in no time at all.
Improved Brand Visibility
Spending money on PPC management services is just like brightening up your products and services so that your potential customers can search for them easily. The PPC approach allows you to reach potential customers in the awareness phase of the marketing funnel.
Detailed Targeting
PPC provides you with the opportunity to individualize your messaging in a way that is most meaningful to your ideal customers. It depends on their prior search results, online activities, and preferred platforms. It’s all about first creating a database of relevant audiences and then reaching out to selected groups based on demographic subdivisions like gender, age, and location.
Fast Results
Do you know the true essence of PPC advertising? You see results right away when your campaign has been launched. Thanks to the expertise of our PPC team, your ad campaign hits the ground running and gets your business growing quickly. However, the first three months are mainly the testing stage whereby, we gather tons of valuable data to enable us to routinely fine-tune your campaign’s performance.
Quick Experimentation
In this case, PPC ads are the ones that relish the A/B split testing. Our PPC experts come up with various ad versions to find the winning formula that guarantees maximum conversions. Therefore, customers get what they need and, consequently, buy our service.
One-Time Campaign Promotions
Is there a need to launch digital marketing operations for a long time but have no resources for that purpose? No problem. With PPC services you can launch one-time campaigns and run short sale cycles as well. That is the least expensive way to carry out your advertising via the internet and prioritize time-sensitive PPC campaigns.
Immediate and Consistent Traffic
SEO and PPC management, together, form the twin forces that bring in focused web traffic to your website. PPC is the fastest way to start bidding for those paid search campaigns, kick life into your marketing efforts, and get customers who cannot wait to click and land on your site.
Broad Outreach Channels
With pay-per-click advertising services, the mythical kingdom of online platforms is finally accessible, and this can put you in contact with a whole array of potential consumers. No matter if it is social media or search engines, you can distribute your brand message a lot more and wide in the digital space with the help of PPC.
Trackable Data
Say goodbye to guesswork – PPC advertising services provide data that is anywhere trackable and as a result, enable one to generate a clearer picture of the campaign’s performance. With the help of Google Analytics, you will have the opportunity to monitor real-time data like view impressions, clicks, and conversions. Particularly those that will provide insights into the results of pay-per-click strategy. This will put you one step ahead of the competition.
Total Customization
Be ahead of your competitors with custom PPC campaigns on Google that are high-converting, engaging, and directed toward your target audience. Thanks to PPC, you have total control over what keywords to adopt, people you wish to target, where to place your ads, and which zip code to direct your messages to. You are the one who has control over every part of the PPC campaign – what keywords you use, who sees your ad, where it appears, etc.
Are you exited about your PPC Search Engine Marketing Campaign? Master those basics and let our SEM agency’s personal guide you to the competitive advantage you’ve always been lookin for.
What is Search Engine Marketing?
Target Your Audience and Only Pay for Each Action
SEM, and especially pay-per-click search marketing, can be a strong weapon in a digital marketing strategy. It is meant to enhance the probability of gaining higher rankings on SERPs including Google, bing, and many more. It can provide you with more opportunities to stand out among the competitors. Through SEM, it is possible to target niche keywords and optimize these to drive traffic to your website and increase converions.
Before, there was a concept that SEO was part of SEM. On the other hand, modern search engine marketing constitutes the popular paid search ads, also known as pay-per-click (PPC) or paid search.
In light of the expanding online chip, PPC search engine marketing has been a must in digital marketing tools. The advantage SEM brings is that the advertiser only pays for impressions that generate visitors. Every single visitor not only ensures an increase in traffic but also improves the organic search result ranking, which is one of the fastest ways to drive traffic and conversion.
How Does SEM Work?
The search engine works on algorithms, which are designed to provide the most relevant results depending on some factors like location and activity on the web. Ads, that are sponsored, occupy the most desirable place – either at the top of SERPs (search engine results pages) or to the right of the first search.
However, the role of keywords is not just a factor. They are the cornerstones of any PPC search engine marketing campaign. You have to make a stand in front of the market by looking for keywords that are related to the brand and are likely to call prospects when searching online for products and services from you.
SEM accelerates the pace by allowing you to get into the nitty-gritty of keyword management. You can use the PPC Ads additional parameter to control when and where your ads should show up. Our PPC agency actively borrows the leading SEM channels like Google AdWords, Bing Ads, and Yahoo Search Ads, allowing you to get high-performing ads on top of SERP user possessions to a large extent. Webenor Technologies helps reach the target audience very broadly.
 As a reliable pay-per-click ad agency, we utilize advanced keyword research technologies to dig for precious information, such as search volume and competition. Our experts identified the negative keywords or irrelevant phrases that should be removed from your keyword lists after we’ve determined your target search terms.
Our PPC experts have no problem diving into the account setup and creating the most eye-catching and grabbing ad auction. By PPC search engine marketing you can get the maximum ad exposure at a very low cost. It may cost much less compared to traditional marketing. You can better the performance of your advertising campaigns by way of adjustments and increasing the Quality Score. As a result, you will be able to get more attention and know your audience and your competitors. This is how you can compete aggressively for PPC campaigns that will provide what you need.
 Bring your website into the limelight. Choose our SEM agency and let’s collaborate for a perfect PPC search engine marketing journey.
Why SEM Matters in Digital Marketing?
Among all digital marketing strategies, search engine marketing (SEM) stands out for bringing results.
Search engine marketing (SEM) can be counted among the premier advertising tools in the realm of digital marketing. It provides marketers with a pool of paid outreach methods that will deliver brand recognition and exclusivity, all on the web. The higher your products pop up on search engines, the more possibility you will get to experience more visibility and customer engagement in today’s cut-throat marketplace.
PPC search engine marketing offers you several things:
| Connection with your audience instantly | More well-qualified leads |
| Website traffics with increased ad exposure | More brand awareness |
| Linkages to the existing network of local shops | Strengthen mobile marketing |
| Intensive tracking of competitor’s keyword |
Provide a boost to your mobile marketing actions. |
Creating an impactful SEM marketing strategy is what we deal with, and our SEM agency is an asset in that regard. Beyond guiding you through the different elements and intricacies of paid search, our PPC marketing agency makes sure it is always one step ahead of the constantly evolving trends and technologies and uses them to maximize your performance on paid search while moving you towards positive results.
PPC Marketing Services
Drive Results with Compelling Ads
Landing Page Conversion Optimization
Our PPC marketing firm is your stepping stone to online lead generation. Our copywriters, search engine optimizers, and designers carefully create eye-catching headlines, and exceptional keywords in line with search volume, produce creative content, and place irresistible call to action (CTA) on the landing pages. We blend SEO technology with PPC best practices to convince your target audience to transfer into the activity on our site.
Keyword Research & Analysis
Open up the door of precise keywords with our PPC firm. We don’t stop at just searching terms used by customers but also use advanced tools to pinpoint those keywords that truly matter to your audience. Through industry relevance, search volume, and competition analysis, we clarify your keyword list in a way that mirrors the interest level and intent of the audience in the market.
PPC Management
Come to us with your requirements and our team of PPC marketers take care of this demanding task. By means of our comprehensive keyword research we can develop a range of strategies that comprise channel planning and campaign monitoring. Our team will carry out experimental A/B testing 100% to make sure that your campaigns are efficient i.e. they cost you the minimum possible, while at the same time deliver the maximum results.
Ads A/B Split Testing
We use data-driven insight to bring the power of results to you with our PPC management agency. By consistent A/B testing we experiment different ad editions, from a different layout or imagery to headlines and CTAs. From split testing results, we will squeeze your campaigns, refining each one into success. Ultimately, it improves performance steadily on a PPC basis.
Paid Search Advertising
With our PPC services, you can guide your brand’s web search position to the top of search engine results pages. Our ad management team identify quality keywords, develop bidding strategies which maximize relevance, and capitalize on the right network targets to get maximum ROI. This is done by optimizing the Quality Score, CTRs (click-through rates) and share of impressions your ads get, with the results being that they beat your competitors’ ads in the eyes of the viewers
Conversion Rate Optimization (CRO)
Don’t miss the chance to efficiently sell the thing you are trading with high conversion rate. Our Ad agency writes amazing ads for PPC and our landing page designers does the perfect job. For any help in increasing your profit without increasing your ad spending, give our paid search agency a quick call right now.
Social Media Advertising
Given that up to 60 percent of online users engage in social media for product research, adopting pay-per-click advertising services becomes an essential strategy. This approach aims to spike brand awareness, redefine marketing targets, and encourage prospects to pause and engage. Through the use of multimedia content, we aim to expand the depth of customer reach and increase brand engagement.
Nextdoor Advertising
Use Nextdoor advertising to find a local customer base and raise conversions. We, as a pay-per-click agency, do all the work on your behalf. We create a Nextdoor business page, develop specialized ad copy for your targeted audience, and build landing pages for Nextdoor traffic to visit and learn about your products in detail.Â
Google Advertisements Management
Make sure you engage around search engines with your audience to get extra traffic and revenue. With PPC, Webenor’s experts run comprehensive audits to place your products and services strategically keeping in mind your intended target groups. We make PPC ads specific for every single platform and carefully do SEM targeting and we use site link extensions to increase CTR.
Remarketing Campaigns
The point of focus is getting more output for less investment by nailing visitor segments. Our PPC management agency dives into the top-running campaigns in your ad campaigns, pitting them against each other for their best chances of selling high-value customers and converting them into sales. Apart from that, we also appeal to the people who have already shown their keenness for the purchase.Â
Amazon PPC
Just imagine the powerful use of product ads and videos that activate impulse online help you to raise your Amazon profit margin. Quite fascinating, isn’t it? We have our own secret sauce –Amazon AI advertising management system – to get those potential buyers hooked, call the tune for sales, and maximize your ROI. Our PPC ad agency will compete in the keyword war for you, separate the campaigns by product category, and optimize your keyword bids.
YouTube Ads
We’re discussing now the making of the commercials that really strike a chord with your potential clients on YouTube. Our PPC management agency that focuses on YouTube targeting goes deep into the ins and outs of YouTube targeting options while also gearing up for video remarketing campaigns and in the end throwing in a little curiosity factor with in-stream ads.
Why Webenors’ PPC services Are on Top
Use Our Technical Expertise to Boost Your Client Base
Amongst all those others not-so-innovative pay-per-click agencies, Webenor is committed to growing your business. Being your partners in success, we use our technical expertise and industry experience to ensure to push your business online. You may rely on us to commit ourselves fully to everything from PPC audit, account setup, and ad management, to campaign monitoring.
So, what sets us apart? Here are the benefits when you team up with our PPC marketing agency:
Detailed Reporting
But wait, there’s more! We regularly update you and give detailed reports of each step we make. We are offering you charts that contain all the information collected from Google Analytics and keyword rankings. Additionally, you’ll be able to view the client dashboard for an in-depth view of your campaign’s results.
Comprehensive PPC Audit
First of all, we will start with the PPC audit in detail. Inside-out, we go into every square inch of your campaign, by following industry regulations. We make sure that your business tunes in and targets in accordance with the predetermined goals. Our paid search experts consider every aspect from account structure, and key performance indicators (KPIs), to remarketing tactics, making sure nothing is missed.
Certified Google Partner
Webenor is a proud member of Google Partners and we have a team of Google-Ads-PPC-certified specialists. We have years of experience in industry and digital marketing ins and outs and put it into developing brilliant Google PPC campaigns that work to grow your business.
Customer-Focused
Our PPC ad agency, firstly, focus on knowing what your marketing goals are as well as the performance of your campaign during the initial consultation. Monthly meetings with managers of the projects offer an open channel of communication to discuss the PPC strategy and to make adjustments where necessary.
Multi-Location
Our PPC agency develops a unique multi-location PPC structure to enhance budget spending and build locally customized ads for various demographic clusters. From ad group organization to ad personalization, we deliver you with the greatest campaign output.
Dedicated Specialists
Webenor makes your search engine marketing process hassle-free by providing you with a dedicated team who will manage your PPC campaign effortlessly. Once you register with our pay per click agency, we assign you a single point of contact to manage your PPC campaign and addres your queries.
Why Pay Per Click is the Best Investment For You
Do you want to have impactful outreach to your target audience? Pay Per Click (PPC) is definitely the way to go.
Research has shown that if the same shoppers click the PPC ads on retailer site, 60% of them are more likely to convert to a real buyer, compared to those arriving from organic links, but what does this happen? This is because, around 75% of the people see PPC ads as a way of searching for the relevant information.
If you don’t have a reliable paid search marketing strategy, you are potentially spotting revenue opportunities and gaining instant marketing exposure. Keep a step ahead of your competitors by working with our paid search agency. Here’s why it’s a smart move:
| Google alone sees over 167 billion monthly searches according to the data. |
| The first three websites in the Search Engine Results Pages (SERPS) are visited by 52% of users. |
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Paid search provides the superior record-keeping possibilities. |
| PPC doesn’t require the unceasing upkeep. |
| Through Search Engine Marketing (SEM), you can do that targeting of online local communities. |
Approximately 2.05 billion online shoppers are in the global internet market, and more people joining the list every hour. That’s why, exploiting PPC services is a must to remain competitive. Each year, additional digital marketing platforms and eCommerce channels are being developed, so PPC is an essential tool for any business who wants to stay competitive.
Does your company lack a solid sound campaign strategy for PPC marketing? If you want some assistance, our PPC managing agency is here to help. We merge your direction with our and make a recipe of success for you. This dish will provide you with more sales opportunities and make you realize quick marketing results.
So, don’t stick to your comfortable position, you better act quick before you lose your customers. The time for our paid search (PPC) management agency, Webenor Technologies, to get involved is now. Contact us now for a free evaluation for your marketing project.