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Pay-Per-Click Advertising Management
PPC Marketing – Pay Per Click is an online marketing strategy where advertisers place their ads on search engines and other third party websites. Placing ads costs nothing.
The advertiser is charged each time a visitor clicks on the placed advertisement. Paid searches are best to reach your target audience.
Search engines show paid advertisements above organic results. When a user clicks on your advertisement, that will lead them to the desired page. It is up to you where you want them to reach your website, whether homepage, product page or any other page. It depends on the purpose of your PPC campaign.